European "trust mark" for e-traders

The internet is the fastest growing channel for retail sales, yet only one in three consumers would consider shopping online from another EU-country. The European Parliament on Tuesday backed proposals to encourage cross-border e-trading and build consumer confidence.

A European "trust mark" for websites that guarantee the reliability and quality of goods sold online across borders is just one of the non-binding proposals made today by MEPs to boost consumer confidence and so unlock the growth potential of e-trading for Europe. The new mark, they say, should be based on EU law and be supervised by the Commission. But it should be implemented in cooperation with existing trust mark labels in Member States and backed up by standards enforcement mechanisms at national level.

News source: European Parliament link: article