Coca-cola, Milka and Argeta are biggest brands in former Yugoslav region

Coca-Cola, Milka and Argeta are the three strongest consumer brands in the former Yugoslav states, a new market research has found. The investigation was conducted between April and June in Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Kosovo, Macedonia and Montenegro. Together these states have a 22 million consumer strong market. On the list of the top 25 consumer brands, 15 are from the former Yugoslav region while the remaining ten represent world-wide multinational companies with long traditions.

In addition to the top three, others that feature on the list are Paloma, Fanta, Nivea, Vegeta spices, the vitamin drink Cedevita, Gillette, Smoki, Cockta, Plazma cookies, Pepsi, Negro candy, Domacica biscuits, Orbit gum, Kiki candy, Dorina chocolates and Snickers chocolates. The results show that the top 25 are products that are available all over the region.  Serbian brands have a slightly higher chance to make it onto the list because of the greater size of the Serbian market, the daily Vecernji List writes. All of the top 25 brands have been present on the market for a long time. The research was conducted on a sample of 1,000 to 1,500 persons between the ages of 15 and 65 in all of the states of former Yugoslavia.

News source: Croatiantimes.com link: article